Shadow of a hand with three fingers visible, cast on a beige wall behind a white card with black text 'the alamo' placed on a textured stone surface.

The Alamo

A psychotherapy practice located in Los Angeles, California. The Alamo is a collective of incredible therapists, offering relational psychotherapy for individuals, couples, children, and families, training and psychoanalytic continuing education courses.

SCOPE:

BRANDING
WEB DESIGN
STRATEGY

Logo for The Alamo Psychotherapy & Training featuring a semicircular design resembling a rising or setting sun, with the business name and tagline in white text on a black background.

THE OUTCOME

This custom designed brand and website blends warmth, professionalism, creativity and depth for The Alamo, a California-based psychotherapy practice. The imagery was inspired by the Alamo in Texas, as the old building they purchased in Highland Park was named after it. With pastel tones, moving gradients, intentional typography, and a message that invites clients to “Enter the Deep,” The Alamo is a practice that embraces human complexity and our goal was to bring that depth to life through an immersive digital experience.

Squarespace webpage layout with sections titled 'Our Approach,' 'For Children & Teens,' 'For Families,' 'For Parenting & Communication,' and 'Types of Care,' featuring text descriptions.
A person wearing a black cap, gray sweatshirt, and shorts with striped socks, sitting on a ledge outdoors against a clear blue sky, carrying a white tote bag with a minimalist design of a sun and cloud.
Collection of squarespace website screenshots for mental health and therapy services, featuring team profiles, blog posts, service descriptions, and calming imagery.
the alamo secondary logo

Brand values

EXPLORATORY

LEFT OF CENTRE

ELEVATED

UNIQUE

CREATIVE

WELCOMING

EDUCATIONAL

VULNERABLE

Logo for The Alamo Psychotherapy & Training with a semi-circle graphic, and the text 'THE ALAMO PSYCHOTHERAPY & TRAINING' beneath it.
A website home page with the message "We are here for you" and a small photo of a cozy living room with a brown couch, bookshelf, and decor.
Tablet displaying a team webpage with photos of diverse women and a header titled "Our Team" on a white circular table with a textured black cover.
Inspirational quote by Leonard Cohen on a light beige background.
Living room with blue walls, pink sofa, wooden bookshelf with decorations, gray armchair, wooden side table with white lamp, and cream curtains.

Branding

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Web Design

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Strategy

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Branding 〰️ Web Design 〰️ Strategy 〰️

Branding

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Web Design

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Strategy

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Branding 〰️ Web Design 〰️ Strategy 〰️