Iris Therapy Center
Iris Therapy Center is a psychotherapy practice based in Los Angeles. They provide psychotherapy for preteens, teens, and young adults. Their whole-person approach not only alleviates symptoms but also opens up new perspectives and paves the way to a more meaningful and joyful life.
SCOPE: BRANDING / WEB DESIGN
THE OUTCOME
This custom designed brand and website blends warmth, optimism, creativity and educational elements for Iris Therapy Center. Our goal was to avoid anything that felt too clinical, but still evoked a feeling of professionalism and trust. Through a calming, serene palette, organic shapes and a thoughtful typography system, the identity evokes a sense of belonging—designed to resonate with both teens and their parents. The result is a warm, approachable brand that feels human, grounded, and quietly empowering.
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Lauren has been an integral part of my psychotherapy practice's growth. She helped me build my website and logo from the ground up and partnered with me to create a new visual language for my business. She was patient as we refined things together and has real artistry, the kind that comes from actually listening. Her attention to detail is unparalleled and the process felt easy in the way good collaboration should, straightforward but never rushed. She helped me create something that feels true to the work itself. I'd recommend her without hesitation.
